Rebuilding Barcelona: Spotify sponsorship just the first step in Laporta's grand plan

Selling the naming rights to Camp Nou would have once been unthinkable but now it's deemed a necessary evil for the cash-strapped Catalans

On Tuesday, Barcelona announced their new sponsorship deal with music streaming platform Spotify, a significant step on a long and potentially painful path back to financial stability.

The "poisoned inheritance" left for president Joan Laporta and his board by predecessor Josep Maria Bartomeu is well known, with the club over €1 billion in debt. 

What was less well known was exactly how they planned to get out of it, especially after rejecting La Liga’s proposed deal with private equity firm CVC.